Our Values

Leave things better than we found them.

Our Core Values

  • Compassion

    We have a genuine desire to help others succeed and to create with humanity and humility.

  • Ambition

    We have a relentless drive to do better today than we did yesterday and create work we’re proud of.

  • Purpose

    We want our creativity to matter. Not just for our clients, but for ourselves and the world.

Floresta started with a simple goal: make work for good. This means not only working with clients we align with, but supporting causes fighting climate change and protecting our environment.

Besides offsetting our carbon footprint and water usage, our commitment for 2026 is to continue giving at least 1% of our total revenue, with a minimum of $1,000, at the end of the year. We'll revisit this target annually, and hope to give more as we grow.


Operational Offsets

Gold Standard

Operating any business leads to a carbon footprint. We add everything from the energy consumption of our devices, to lighting & heating in a work environment, to our use of AI and cloud services. Even a small business like ours produces just over one ton of CO₂ per year according to our estimate.

We've chosen Gold Standard as the conduit to offset our impact, and our credits are helping support the Ceará Renewable Energy Bundled Project.

Water.org

For better or worse, artificial intelligence is in just about every software product we use. While AI has tremendous value in accelerating our work, it has an undeniable negative impact on the environment. We're already offsetting AI energy use, but AI also uses way more fresh water than most realize — especially image generation.

Unlike carbon credits, there are no "water credits", so it's difficult to gauge how to accurately offset this. The best idea we have is to support a leading organization that makes water more accessible globally.

Visit goldstandard.org Visit water.org

Revenue-based Giving

Our goal of giving away 1% of our revenue is shared equally among the nonprofits below. We've chosen three that align with our mission — focused on protecting nature, changing policies, and helping vulnerable communities.

Rainforest Trust

The word "Floresta" means forest in Portuguese, so you can bet nature preservation means a lot to us.

Rainforest Trust works with local partners to permanently protect critical forests and ecosystems — some of the most important carbon sinks on Earth. Their work preserves biodiversity, protects Indigenous land rights, and fights climate change at the root.

National Resources Defense Council

Real change requires holding power accountable.

NRDC works to change environmental policy, enforce climate laws, and fight polluters in court. They've helped pass some of the most important environmental protections in the U.S.

International Rescue Committee

As much as we can prepare for the future, climate change is already here.

The IRC provides emergency aid, food, water, and long-term support to communities displaced or impacted by climate disasters, conflict, and poverty. We chose them for their global reach, solid track record, and unwavering focus on the human cost of crisis — whether it's climate-related or not.

Visit rainforesttrust.org Visit nrdc.org Visit rescue.org

This is why we care about who we work with and how we work. Every project we take on helps fund this mission, supports these causes, and moves us one step closer to doing business in a way that actually feels good.

$1115.24raised in 2025

How we fund our impact

Our Services

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Websites

Web Design Webflow Development Wordpress Migration
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Branding

Style Guides Creative Strategy Logo Design
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Digital Marketing

Social Media Creative Email Design Display Ads
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E-Commerce

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Help us do some good

Book a call today.

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