Cloud Campaign came with a website that needed work everywhere, but limited budget. Instead of spreading their resources thin, we asked ourselves a harder question:

Where does design have the most leverage?

The hero section is the number one lever for conversion and bounce rate. It's the deciding factor for many before deciding to stay or leave.

We recommended focusing on the homepage and landing page heroes, and Cloud Campaign agreed.

The old homepage hero undersold their brand.

A plain white background, copy-heavy layout that buried the visual, and the visual itself being generic and static all contributed to a forgettable first impression.

Their landing pages had the same problem: a white background with a generic mockup that did nothing to signal a premium & trustworthy product.

We rebuilt both from the ground up. Custom background illustration, punchier copy, and interactive UI mockups let visitors cycle through Cloud Campaign's core workflows visually.

We also had some fun adding easter eggs that reward exploration and stay true to Cloud Campaign's voice.

Visitors get the same confident first impression regardless of entry point.

Cloud Campaign's social presence has real personality, but their website had none of it! Our goal was to fix that.

The solution lived in the details. Every UI mockup needed dummy content anyway, so why not have fun with it? We packed it with pop culture references like The Office, Star Wars, Jurassic Park, and Ted Lasso.

We did this while avoiding trademarked words or protected visuals. IP infringement is serious and we weren't willing to cut corners. The constraint actually made it more fun.

Cloud Campaign was happy with the results and continued working with us to tackle their emails.

We designed a template and built it directly in Hubspot for them to easily edit for their newsletters moving forward.

Floresta operates on a flexible credit-based model. They had credits remaining and put them to good use. A relationship that started with a focused website scope grew to include the marketing materials to support it.